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Sep 24

ViMU: Benchmarking Video Metaphorical Understanding

Any new medium, once it emerges, is used for more than the transmission of overt content alone. The information it carries typically operates on two levels: one is the content directly presented, while the other is the subtext beneath it-the implicit ideas and intentions the creator seeks to convey through the medium. Likewise, since video technologies became widely adopted, video has served not only as a powerful tool for recording and communicating visual information, but also as a vehicle for emotions, attitudes, and social meanings that are often difficult to articulate explicitly. Thus, the true meaning of many videos does not reside solely in what is shown on screen; it is often embedded in context, style of expression, and the viewer's social experience. Some forms of such video subtext are humorous, while others carry irony, mockery, or criticism. These implicit meanings can also be interpreted very differently across cultural backgrounds and social groups. However, most existing video understanding models still focus primarily on literal visual comprehension, such as recognizing objects, actions, or temporal relations, and lack a systematic ability to understand the metaphorical, ironic, and social meanings embedded in videos. To bridge this gap, we introduce ViMU, the first benchmark designed to systematically evaluate the subtext understanding capabilities of frontier models in videos. ViMU assesses whether video understanding models can go beyond literal perception to infer implicit meaning while grounding their interpretations in multimodal evidence and answering both open-ended and multiple-choice questions. Importantly, all questions are designed to be hint-free, ensuring that no key evidence is disclosed to models before answering.

  • 2 authors
·
May 13 1

Interpretation modeling: Social grounding of sentences by reasoning over their implicit moral judgments

The social and implicit nature of human communication ramifies readers' understandings of written sentences. Single gold-standard interpretations rarely exist, challenging conventional assumptions in natural language processing. This work introduces the interpretation modeling (IM) task which involves modeling several interpretations of a sentence's underlying semantics to unearth layers of implicit meaning. To obtain these, IM is guided by multiple annotations of social relation and common ground - in this work approximated by reader attitudes towards the author and their understanding of moral judgments subtly embedded in the sentence. We propose a number of modeling strategies that rely on one-to-one and one-to-many generation methods that take inspiration from the philosophical study of interpretation. A first-of-its-kind IM dataset is curated to support experiments and analyses. The modeling results, coupled with scrutiny of the dataset, underline the challenges of IM as conflicting and complex interpretations are socially plausible. This interplay of diverse readings is affirmed by automated and human evaluations on the generated interpretations. Finally, toxicity analyses in the generated interpretations demonstrate the importance of IM for refining filters of content and assisting content moderators in safeguarding the safety in online discourse.

  • 3 authors
·
Nov 26, 2023

GOAT-Bench: Safety Insights to Large Multimodal Models through Meme-Based Social Abuse

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

  • 5 authors
·
Jan 2, 2024

Social Meaning in Large Language Models: Structure, Magnitude, and Pragmatic Prompting

Large language models (LLMs) increasingly exhibit human-like patterns of pragmatic and social reasoning. This paper addresses two related questions: do LLMs approximate human social meaning not only qualitatively but also quantitatively, and can prompting strategies informed by pragmatic theory improve this approximation? To address the first, we introduce two calibration-focused metrics distinguishing structural fidelity from magnitude calibration: the Effect Size Ratio (ESR) and the Calibration Deviation Score (CDS). To address the second, we derive prompting conditions from two pragmatic assumptions: that social meaning arises from reasoning over linguistic alternatives, and that listeners infer speaker knowledge states and communicative motives. Applied to a case study on numerical (im)precision across three frontier LLMs, we find that all models reliably reproduce the qualitative structure of human social inferences but differ substantially in magnitude calibration. Prompting models to reason about speaker knowledge and motives most consistently reduces magnitude deviation, while prompting for alternative-awareness tends to amplify exaggeration. Combining both components is the only intervention that improves all calibration-sensitive metrics across all models, though fine-grained magnitude calibration remains only partially resolved. LLMs thus capture inferential structure while variably distorting inferential strength, and pragmatic theory provides a useful but incomplete handle for improving that approximation.

  • 1 authors
·
Apr 1

Towards Social AI: A Survey on Understanding Social Interactions

Social interactions form the foundation of human societies. Artificial intelligence has made significant progress in certain areas, but enabling machines to seamlessly understand social interactions remains an open challenge. It is important to address this gap by endowing machines with social capabilities. We identify three key capabilities needed for effective social understanding: 1) understanding multimodal social cues, 2) understanding multi-party dynamics, and 3) understanding beliefs. Building upon these foundations, we classify and review existing machine learning works on social understanding from the perspectives of verbal, non-verbal, and multimodal social cues. The verbal branch focuses on understanding linguistic signals such as speaker intent, dialogue sentiment, and commonsense reasoning. The non-verbal branch addresses techniques for perceiving social meaning from visual behaviors such as body gestures, gaze patterns, and facial expressions. The multimodal branch covers approaches that integrate verbal and non-verbal multimodal cues to holistically interpret social interactions such as recognizing emotions, conversational dynamics, and social situations. By reviewing the scope and limitations of current approaches and benchmarks, we aim to clarify the development trajectory and illuminate the path towards more comprehensive intelligence for social understanding. We hope this survey will spur further research interest and insights into this area.

  • 11 authors
·
Sep 5, 2024

"Es geht um Respekt, nicht um Technologie": Erkenntnisse aus einem Interessensgruppen-übergreifenden Workshop zu genderfairer Sprache und Sprachtechnologie

With the increasing attention non-binary people receive in Western societies, strategies of gender-fair language have started to move away from binary (only female/male) concepts of gender. Nevertheless, hardly any approaches to take these identities into account into machine translation models exist so far. A lack of understanding of the socio-technical implications of such technologies risks further reproducing linguistic mechanisms of oppression and mislabelling. In this paper, we describe the methods and results of a workshop on gender-fair language and language technologies, which was led and organised by ten researchers from TU Wien, St. P\"olten UAS, FH Campus Wien and the University of Vienna and took place in Vienna in autumn 2021. A wide range of interest groups and their representatives were invited to ensure that the topic could be dealt with holistically. Accordingly, we aimed to include translators, machine translation experts and non-binary individuals (as "community experts") on an equal footing. Our analysis shows that gender in machine translation requires a high degree of context sensitivity, that developers of such technologies need to position themselves cautiously in a process still under social negotiation, and that flexible approaches seem most adequate at present. We then illustrate steps that follow from our results for the field of gender-fair language technologies so that technological developments can adequately line up with social advancements. ---- Mit zunehmender gesamtgesellschaftlicher Wahrnehmung nicht-bin\"arer Personen haben sich in den letzten Jahren auch Konzepte von genderfairer Sprache von der bisher verwendeten Binarit\"at (weiblich/m\"annlich) entfernt. Trotzdem gibt es bislang nur wenige Ans\"atze dazu, diese Identit\"aten in maschineller \"Ubersetzung abzubilden. Ein fehlendes Verst\"andnis unterschiedlicher sozio-technischer Implikationen derartiger Technologien birgt in sich die Gefahr, fehlerhafte Ansprachen und Bezeichnungen sowie sprachliche Unterdr\"uckungsmechanismen zu reproduzieren. In diesem Beitrag beschreiben wir die Methoden und Ergebnisse eines Workshops zu genderfairer Sprache in technologischen Zusammenh\"angen, der im Herbst 2021 in Wien stattgefunden hat. Zehn Forscher*innen der TU Wien, FH St. P\"olten, FH Campus Wien und Universit\"at Wien organisierten und leiteten den Workshop. Dabei wurden unterschiedlichste Interessensgruppen und deren Vertreter*innen breit gestreut eingeladen, um sicherzustellen, dass das Thema holistisch behandelt werden kann. Dementsprechend setzten wir uns zum Ziel, Machine-Translation-Entwickler*innen, \"Ubersetzer*innen, und nicht-bin\"are Privatpersonen (als "Lebenswelt-Expert*innen") gleichberechtigt einzubinden. Unsere Analyse zeigt, dass Geschlecht in maschineller \"Ubersetzung eine mageblich kontextsensible Herangehensweise erfordert, die Entwicklung von Sprachtechnologien sich vorsichtig in einem sich noch in Aushandlung befindlichen gesellschaftlichen Prozess positionieren muss, und flexible Ans\"atze derzeit am ad\"aquatesten erscheinen. Wir zeigen auf, welche n\"achsten Schritte im Bereich genderfairer Technologien notwendig sind, damit technische mit sozialen Entwicklungen mithalten k\"onnen.

  • 5 authors
·
Sep 6, 2022

Social Chemistry 101: Learning to Reason about Social and Moral Norms

Social norms -- the unspoken commonsense rules about acceptable social behavior -- are crucial in understanding the underlying causes and intents of people's actions in narratives. For example, underlying an action such as "wanting to call cops on my neighbors" are social norms that inform our conduct, such as "It is expected that you report crimes." We present Social Chemistry, a new conceptual formalism to study people's everyday social norms and moral judgments over a rich spectrum of real life situations described in natural language. We introduce Social-Chem-101, a large-scale corpus that catalogs 292k rules-of-thumb such as "it is rude to run a blender at 5am" as the basic conceptual units. Each rule-of-thumb is further broken down with 12 different dimensions of people's judgments, including social judgments of good and bad, moral foundations, expected cultural pressure, and assumed legality, which together amount to over 4.5 million annotations of categorical labels and free-text descriptions. Comprehensive empirical results based on state-of-the-art neural models demonstrate that computational modeling of social norms is a promising research direction. Our model framework, Neural Norm Transformer, learns and generalizes Social-Chem-101 to successfully reason about previously unseen situations, generating relevant (and potentially novel) attribute-aware social rules-of-thumb.

  • 5 authors
·
Nov 1, 2020

Advanced Machine Learning Techniques for Social Support Detection on Social Media

The widespread use of social media highlights the need to understand its impact, particularly the role of online social support. This study uses a dataset focused on online social support, which includes binary and multiclass classifications of social support content on social media. The classification of social support is divided into three tasks. The first task focuses on distinguishing between supportive and non-supportive. The second task aims to identify whether the support is directed toward an individual or a group. The third task categorizes the specific type of social support, grouping it into categories such as Nation, LGBTQ, Black people, Women, Religion, and Other (if it does not fit into the previously mentioned categories). To address data imbalances in these tasks, we employed K-means clustering for balancing the dataset and compared the results with the original unbalanced data. Using advanced machine learning techniques, including transformers and zero-shot learning approaches with GPT3, GPT4, and GPT4-o, we predict social support levels in various contexts. The effectiveness of the dataset is evaluated using baseline models across different learning approaches, with transformer-based methods demonstrating superior performance. Additionally, we achieved a 0.4\% increase in the macro F1 score for the second task and a 0.7\% increase for the third task, compared to previous work utilizing traditional machine learning with psycholinguistic and unigram-based TF-IDF values.

  • 6 authors
·
Jan 6, 2025

Unfiltered Conversations: A Dataset of 2024 U.S. Presidential Election Discourse on Truth Social

Truth Social, launched as a social media platform with a focus on free speech, has become a prominent space for political discourse, attracting a user base with diverse, yet often conservative, viewpoints. As an emerging platform with minimal content moderation, Truth Social has facilitated discussions around contentious social and political issues but has also seen the spread of conspiratorial and hyper-partisan narratives. In this paper, we introduce and release a comprehensive dataset capturing activity on Truth Social related to the upcoming 2024 U.S. Presidential Election, including posts, replies, user interactions, content and media. This dataset comprises 1.5 million posts published between February, 2024 and October 2024, and encompasses key user engagement features and posts metadata. Data collection began in June 2024, though it includes posts published earlier, with the oldest post dating back to February 2022. This offers researchers a unique resource to study communication patterns, the formation of online communities, and the dissemination of information within Truth Social in the run-up to the election. By providing an in-depth view of Truth Social's user dynamics and content distribution, this dataset aims to support further research on political discourse within an alt-tech social media platform. The dataset is publicly available at https://github.com/kashish-s/TruthSocial_2024ElectionInitiative

  • 4 authors
·
Nov 2, 2024

This Thing Called Fairness: Disciplinary Confusion Realizing a Value in Technology

The explosion in the use of software in important sociotechnical systems has renewed focus on the study of the way technical constructs reflect policies, norms, and human values. This effort requires the engagement of scholars and practitioners from many disciplines. And yet, these disciplines often conceptualize the operative values very differently while referring to them using the same vocabulary. The resulting conflation of ideas confuses discussions about values in technology at disciplinary boundaries. In the service of improving this situation, this paper examines the value of shared vocabularies, analytics, and other tools that facilitate conversations about values in light of these disciplinary specific conceptualizations, the role such tools play in furthering research and practice, outlines different conceptions of "fairness" deployed in discussions about computer systems, and provides an analytic tool for interdisciplinary discussions and collaborations around the concept of fairness. We use a case study of risk assessments in criminal justice applications to both motivate our effort--describing how conflation of different concepts under the banner of "fairness" led to unproductive confusion--and illustrate the value of the fairness analytic by demonstrating how the rigorous analysis it enables can assist in identifying key areas of theoretical, political, and practical misunderstanding or disagreement, and where desired support alignment or collaboration in the absence of consensus.

  • 4 authors
·
Sep 25, 2019

CIVICS: Building a Dataset for Examining Culturally-Informed Values in Large Language Models

This paper introduces the "CIVICS: Culturally-Informed & Values-Inclusive Corpus for Societal impacts" dataset, designed to evaluate the social and cultural variation of Large Language Models (LLMs) across multiple languages and value-sensitive topics. We create a hand-crafted, multilingual dataset of value-laden prompts which address specific socially sensitive topics, including LGBTQI rights, social welfare, immigration, disability rights, and surrogacy. CIVICS is designed to generate responses showing LLMs' encoded and implicit values. Through our dynamic annotation processes, tailored prompt design, and experiments, we investigate how open-weight LLMs respond to value-sensitive issues, exploring their behavior across diverse linguistic and cultural contexts. Using two experimental set-ups based on log-probabilities and long-form responses, we show social and cultural variability across different LLMs. Specifically, experiments involving long-form responses demonstrate that refusals are triggered disparately across models, but consistently and more frequently in English or translated statements. Moreover, specific topics and sources lead to more pronounced differences across model answers, particularly on immigration, LGBTQI rights, and social welfare. As shown by our experiments, the CIVICS dataset aims to serve as a tool for future research, promoting reproducibility and transparency across broader linguistic settings, and furthering the development of AI technologies that respect and reflect global cultural diversities and value pluralism. The CIVICS dataset and tools will be made available upon publication under open licenses; an anonymized version is currently available at https://huggingface.co/CIVICS-dataset.

  • 6 authors
·
May 22, 2024 1

AgentSociety: Large-Scale Simulation of LLM-Driven Generative Agents Advances Understanding of Human Behaviors and Society

Understanding human behavior and society is a central focus in social sciences, with the rise of generative social science marking a significant paradigmatic shift. By leveraging bottom-up simulations, it replaces costly and logistically challenging traditional experiments with scalable, replicable, and systematic computational approaches for studying complex social dynamics. Recent advances in large language models (LLMs) have further transformed this research paradigm, enabling the creation of human-like generative social agents and realistic simulacra of society. In this paper, we propose AgentSociety, a large-scale social simulator that integrates LLM-driven agents, a realistic societal environment, and a powerful large-scale simulation engine. Based on the proposed simulator, we generate social lives for over 10k agents, simulating their 5 million interactions both among agents and between agents and their environment. Furthermore, we explore the potential of AgentSociety as a testbed for computational social experiments, focusing on four key social issues: polarization, the spread of inflammatory messages, the effects of universal basic income policies, and the impact of external shocks such as hurricanes. These four issues serve as valuable cases for assessing AgentSociety's support for typical research methods -- such as surveys, interviews, and interventions -- as well as for investigating the patterns, causes, and underlying mechanisms of social issues. The alignment between AgentSociety's outcomes and real-world experimental results not only demonstrates its ability to capture human behaviors and their underlying mechanisms, but also underscores its potential as an important platform for social scientists and policymakers.

  • 16 authors
·
Feb 12, 2025

How Are LLMs Mitigating Stereotyping Harms? Learning from Search Engine Studies

With the widespread availability of LLMs since the release of ChatGPT and increased public scrutiny, commercial model development appears to have focused their efforts on 'safety' training concerning legal liabilities at the expense of social impact evaluation. This mimics a similar trend which we could observe for search engine autocompletion some years prior. We draw on scholarship from NLP and search engine auditing and present a novel evaluation task in the style of autocompletion prompts to assess stereotyping in LLMs. We assess LLMs by using four metrics, namely refusal rates, toxicity, sentiment and regard, with and without safety system prompts. Our findings indicate an improvement to stereotyping outputs with the system prompt, but overall a lack of attention by LLMs under study to certain harms classified as toxic, particularly for prompts about peoples/ethnicities and sexual orientation. Mentions of intersectional identities trigger a disproportionate amount of stereotyping. Finally, we discuss the implications of these findings about stereotyping harms in light of the coming intermingling of LLMs and search and the choice of stereotyping mitigation policy to adopt. We address model builders, academics, NLP practitioners and policy makers, calling for accountability and awareness concerning stereotyping harms, be it for training data curation, leader board design and usage, or social impact measurement.

  • 2 authors
·
Jul 16, 2024

AITA Generating Moral Judgements of the Crowd with Reasoning

Morality is a fundamental aspect of human behavior and ethics, influencing how we interact with each other and the world around us. When faced with a moral dilemma, a person's ability to make clear moral judgments can be clouded. Due to many factors such as personal biases, emotions and situational factors people can find it difficult to decide their best course of action. The AmITheAsshole (AITA) subreddit is a forum on the social media platform Reddit that helps people get clarity and objectivity on their predicaments. In the forum people post anecdotes about moral dilemmas they are facing in their lives, seeking validation for their actions or advice on how to navigate the situation from the community. The morality of the actions in each post is classified based on the collective opinion of the community into mainly two labels, "Not The Asshole" (NTA) and "You Are The Asshole" (YTA). This project aims to generate comments with moral reasoning for stories with moral dilemmas using the AITA subreddit as a dataset. While past literature has explored the classification of posts into labels (Alhassan et al., 2022), the generation of comments remains a novel and challenging task. It involves understanding the complex social and ethical considerations in each situation. To address this challenge, we will leverage the vast amount of data on the forum with the goal of generating coherent comments that align with the norms and values of the AITA community. In this endeavor, we aim to evaluate state-of-the-art seq2seq text generation models for their ability to make moral judgments similarly to humans, ultimately producing concise comments providing clear moral stances and advice for the poster.

  • 2 authors
·
Oct 21, 2023

Building Human Values into Recommender Systems: An Interdisciplinary Synthesis

Recommender systems are the algorithms which select, filter, and personalize content across many of the worlds largest platforms and apps. As such, their positive and negative effects on individuals and on societies have been extensively theorized and studied. Our overarching question is how to ensure that recommender systems enact the values of the individuals and societies that they serve. Addressing this question in a principled fashion requires technical knowledge of recommender design and operation, and also critically depends on insights from diverse fields including social science, ethics, economics, psychology, policy and law. This paper is a multidisciplinary effort to synthesize theory and practice from different perspectives, with the goal of providing a shared language, articulating current design approaches, and identifying open problems. It is not a comprehensive survey of this large space, but a set of highlights identified by our diverse author cohort. We collect a set of values that seem most relevant to recommender systems operating across different domains, then examine them from the perspectives of current industry practice, measurement, product design, and policy approaches. Important open problems include multi-stakeholder processes for defining values and resolving trade-offs, better values-driven measurements, recommender controls that people use, non-behavioral algorithmic feedback, optimization for long-term outcomes, causal inference of recommender effects, academic-industry research collaborations, and interdisciplinary policy-making.

  • 21 authors
·
Jul 19, 2022

Investigating Coordinated 'Social' Targeting of High-Profile Twitter Accounts

Following the 2016 US presidential election, there has been an increased focus on politically-motivated manipulation of mass-user behavior on social media platforms. Since a large volume of political discussion occurs on these platforms, identifying malicious activity and coordinated campaigns is essential to ensuring a robust democratic environment. Twitter has become a critical communication channel for politicians and other public figures, enabling them to maintain a direct relationship with supporters. However, the platform has been fertile ground for large-scale malicious activity. As the 2020 U.S. presidential election approaches, we have developed tools to monitor follower dynamics of some of the most prominent Twitter users, including U.S. presidential candidates. We investigate numerous, strange phenomena, such as dramatic spike and saw-tooth waveforms on follower-count charts; cohorts of user accounts which 'circulate', i.e., re-follow high profile accounts numerous times; and other 'resurrected' accounts, which have recently re-engaged on Twitter after years of non-activity. So through various analyses in these contexts, we reveal multiple, coordinated 'social' targeting campaigns aimed at affecting the outcomes of socially critical events through the use of networks of social automations (bots), often optimizing their social capital through 'compromised' accounts, which have--unbeknownst to the greater world--been hijacked.

  • 3 authors
·
Aug 6, 2020

Down the Rabbit Hole: Detecting Online Extremism, Radicalisation, and Politicised Hate Speech

Social media is a modern person's digital voice to project and engage with new ideas and mobilise communities x2013 a power shared with extremists. Given the societal risks of unvetted content-moderating algorithms for Extremism, Radicalisation, and Hate speech (ERH) detection, responsible software engineering must understand the who, what, when, where, and why such models are necessary to protect user safety and free expression. Hence, we propose and examine the unique research field of ERH context mining to unify disjoint studies. Specifically, we evaluate the start-to-finish design process from socio-technical definition-building and dataset collection strategies to technical algorithm design and performance. Our 2015-2021 51-study Systematic Literature Review (SLR) provides the first cross-examination of textual, network, and visual approaches to detecting extremist affiliation, hateful content, and radicalisation towards groups and movements. We identify consensus-driven ERH definitions and propose solutions to existing ideological and geographic biases, particularly due to the lack of research in Oceania/Australasia. Our hybridised investigation on Natural Language Processing, Community Detection, and visual-text models demonstrates the dominating performance of textual transformer-based algorithms. We conclude with vital recommendations for ERH context mining researchers and propose an uptake roadmap with guidelines for researchers, industries, and governments to enable a safer cyberspace.

  • 4 authors
·
Jan 26, 2023

Real-Time Community Detection in Large Social Networks on a Laptop

For a broad range of research, governmental and commercial applications it is important to understand the allegiances, communities and structure of key players in society. One promising direction towards extracting this information is to exploit the rich relational data in digital social networks (the social graph). As social media data sets are very large, most approaches make use of distributed computing systems for this purpose. Distributing graph processing requires solving many difficult engineering problems, which has lead some researchers to look at single-machine solutions that are faster and easier to maintain. In this article, we present a single-machine real-time system for large-scale graph processing that allows analysts to interactively explore graph structures. The key idea is that the aggregate actions of large numbers of users can be compressed into a data structure that encapsulates user similarities while being robust to noise and queryable in real-time. We achieve single machine real-time performance by compressing the neighbourhood of each vertex using minhash signatures and facilitate rapid queries through Locality Sensitive Hashing. These techniques reduce query times from hours using industrial desktop machines operating on the full graph to milliseconds on standard laptops. Our method allows exploration of strongly associated regions (i.e. communities) of large graphs in real-time on a laptop. It has been deployed in software that is actively used by social network analysts and offers another channel for media owners to monetise their data, helping them to continue to provide free services that are valued by billions of people globally.

  • 4 authors
·
Jan 15, 2016

Soccer on Social Media

In the era of digitalization, social media has become an integral part of our lives, serving as a significant hub for individuals and businesses to share information, communicate, and engage. This is also the case for professional sports, where leagues, clubs and players are using social media to reach out to their fans. In this respect, a huge amount of time is spent curating multimedia content for various social media platforms and their target users. With the emergence of Artificial Intelligence (AI), AI-based tools for automating content generation and enhancing user experiences on social media have become widely popular. However, to effectively utilize such tools, it is imperative to comprehend the demographics and preferences of users on different platforms, understand how content providers post information in these channels, and how different types of multimedia are consumed by audiences. This report presents an analysis of social media platforms, in terms of demographics, supported multimedia modalities, and distinct features and specifications for different modalities, followed by a comparative case study of select European soccer leagues and teams, in terms of their social media practices. Through this analysis, we demonstrate that social media, while being very important for and widely used by supporters from all ages, also requires a fine-tuned effort on the part of soccer professionals, in order to elevate fan experiences and foster engagement.

  • 6 authors
·
Oct 18, 2023

Excitements and Concerns in the Post-ChatGPT Era: Deciphering Public Perception of AI through Social Media Analysis

As AI systems become increasingly prevalent in various aspects of daily life, gaining a comprehensive understanding of public perception towards these AI systems has become increasingly essential for several reasons such as ethical considerations, user experience, fear, disinformation, regulation, collaboration, and co-creation. In this study, we investigate how mass social media users perceive the recent rise of AI frameworks such as ChatGPT. We collect a total of 33,912 comments in 388 unique subreddits spanning from November 30, 2022 to June 8, 2023 using a list of AI-related keywords. We employ BERTopic to uncover the major themes regarding AI on Reddit. Additionally, we seek to gain deeper insights into public opinion by examining the distribution of topics across different subreddits. We observe that technology-related subreddits predominantly focus on the technical aspects of AI models. On the other hand, non-tech subreddits show greater interest in social issues such as concerns about job replacement or furlough. We leverage zero-shot prompting to analyze the sentiment and perception of AI among individual users. Through a comprehensive sentiment and emotion analysis, we discover that tech-centric communities exhibit greater polarization compared to non-tech communities when discussing AI topics. This research contributes to our broader understanding of public opinion surrounding artificial intelligence.

  • 4 authors
·
Jul 11, 2023

Simulating Meaning, Nevermore! Introducing ICR: A Semiotic-Hermeneutic Metric for Evaluating Meaning in LLM Text Summaries

Meaning in human language is relational, context dependent, and emergent, arising from dynamic systems of signs rather than fixed word-concept mappings. In computational settings, this semiotic and interpretive complexity complicates the generation and evaluation of meaning. This article proposes an interdisciplinary framework for studying meaning in large language model (LLM) generated language by integrating semiotics and hermeneutics with qualitative research methods. We review prior scholarship on meaning and machines, examining how linguistic signs are transformed into vectorized representations in static and contextualized embedding models, and identify gaps between statistical approximation and human interpretive meaning. We then introduce the Inductive Conceptual Rating (ICR) metric, a qualitative evaluation approach grounded in inductive content analysis and reflexive thematic analysis, designed to assess semantic accuracy and meaning alignment in LLM-outputs beyond lexical similarity metrics. We apply ICR in an empirical comparison of LLM generated and human generated thematic summaries across five datasets (N = 50 to 800). While LLMs achieve high linguistic similarity, they underperform on semantic accuracy, particularly in capturing contextually grounded meanings. Performance improves with larger datasets but remains variable across models, potentially reflecting differences in the frequency and coherence of recurring concepts and meanings. We conclude by arguing for evaluation frameworks that leverage systematic qualitative interpretation practices when assessing meaning in LLM-generated outputs from reference texts.

  • 3 authors
·
Feb 3

DailyDilemmas: Revealing Value Preferences of LLMs with Quandaries of Daily Life

As we increasingly seek guidance from LLMs for decision-making in daily life, many of these decisions are not clear-cut and depend significantly on the personal values and ethical standards of the users. We present DailyDilemmas, a dataset of 1,360 moral dilemmas encountered in everyday life. Each dilemma includes two possible actions and with each action, the affected parties and human values invoked. Based on these dilemmas, we consolidated a set of human values across everyday topics e.g., interpersonal relationships, workplace, and environmental issues. We evaluated LLMs on these dilemmas to determine what action they will take and the values represented by these actions. Then, we analyzed these values through the lens of five popular theories inspired by sociology, psychology and philosophy. These theories are: World Value Survey, Moral Foundation Theory, Maslow's Hierarchy of Needs, Aristotle's Virtues, and Plutchik Wheel of Emotion. We find that LLMs are most aligned with the self-expression over survival values in terms of World Value Survey, care over loyalty in Moral Foundation Theory. Interestingly, we find large preferences differences in models for some core values such as truthfulness e.g., Mixtral-8x7B model tends to neglect it by 9.7% while GPT-4-turbo model tends to select it by 9.4%. We also study the recent guidance released by OpenAI (ModelSpec), and Anthropic (Constitutional AI) to understand how their released principles reflect their actual value prioritization when facing nuanced moral reasoning in daily-life settings. We find that end users cannot effectively steer such prioritization using system prompts.

  • 3 authors
·
Oct 3, 2024

Semantics derived automatically from language corpora contain human-like biases

Artificial intelligence and machine learning are in a period of astounding growth. However, there are concerns that these technologies may be used, either with or without intention, to perpetuate the prejudice and unfairness that unfortunately characterizes many human institutions. Here we show for the first time that human-like semantic biases result from the application of standard machine learning to ordinary language---the same sort of language humans are exposed to every day. We replicate a spectrum of standard human biases as exposed by the Implicit Association Test and other well-known psychological studies. We replicate these using a widely used, purely statistical machine-learning model---namely, the GloVe word embedding---trained on a corpus of text from the Web. Our results indicate that language itself contains recoverable and accurate imprints of our historic biases, whether these are morally neutral as towards insects or flowers, problematic as towards race or gender, or even simply veridical, reflecting the {\em status quo} for the distribution of gender with respect to careers or first names. These regularities are captured by machine learning along with the rest of semantics. In addition to our empirical findings concerning language, we also contribute new methods for evaluating bias in text, the Word Embedding Association Test (WEAT) and the Word Embedding Factual Association Test (WEFAT). Our results have implications not only for AI and machine learning, but also for the fields of psychology, sociology, and human ethics, since they raise the possibility that mere exposure to everyday language can account for the biases we replicate here.

  • 3 authors
·
Aug 25, 2016

Emo, Love, and God: Making Sense of Urban Dictionary, a Crowd-Sourced Online Dictionary

The Internet facilitates large-scale collaborative projects and the emergence of Web 2.0 platforms, where producers and consumers of content unify, has drastically changed the information market. On the one hand, the promise of the "wisdom of the crowd" has inspired successful projects such as Wikipedia, which has become the primary source of crowd-based information in many languages. On the other hand, the decentralized and often un-monitored environment of such projects may make them susceptible to low quality content. In this work, we focus on Urban Dictionary, a crowd-sourced online dictionary. We combine computational methods with qualitative annotation and shed light on the overall features of Urban Dictionary in terms of growth, coverage and types of content. We measure a high presence of opinion-focused entries, as opposed to the meaning-focused entries that we expect from traditional dictionaries. Furthermore, Urban Dictionary covers many informal, unfamiliar words as well as proper nouns. Urban Dictionary also contains offensive content, but highly offensive content tends to receive lower scores through the dictionary's voting system. The low threshold to include new material in Urban Dictionary enables quick recording of new words and new meanings, but the resulting heterogeneous content can pose challenges in using Urban Dictionary as a source to study language innovation.

  • 3 authors
·
Dec 22, 2017

Understanding Environmental Posts: Sentiment and Emotion Analysis of Social Media Data

Social media is now the predominant source of information due to the availability of immediate public response. As a result, social media data has become a valuable resource for comprehending public sentiments. Studies have shown that it can amplify ideas and influence public sentiments. This study analyzes the public perception of climate change and the environment over a decade from 2014 to 2023. Using the Pointwise Mutual Information (PMI) algorithm, we identify sentiment and explore prevailing emotions expressed within environmental tweets across various social media platforms, namely Twitter, Reddit, and YouTube. Accuracy on a human-annotated dataset was 0.65, higher than Vader score but lower than that of an expert rater (0.90). Our findings suggest that negative environmental tweets are far more common than positive or neutral ones. Climate change, air quality, emissions, plastic, and recycling are the most discussed topics on all social media platforms, highlighting its huge global concern. The most common emotions in environmental tweets are fear, trust, and anticipation, demonstrating public reactions wide and complex nature. By identifying patterns and trends in opinions related to the environment, we hope to provide insights that can help raise awareness regarding environmental issues, inform the development of interventions, and adapt further actions to meet environmental challenges.

  • 3 authors
·
Dec 5, 2023

Open Problems in Cooperative AI

Problems of cooperation--in which agents seek ways to jointly improve their welfare--are ubiquitous and important. They can be found at scales ranging from our daily routines--such as driving on highways, scheduling meetings, and working collaboratively--to our global challenges--such as peace, commerce, and pandemic preparedness. Arguably, the success of the human species is rooted in our ability to cooperate. Since machines powered by artificial intelligence are playing an ever greater role in our lives, it will be important to equip them with the capabilities necessary to cooperate and to foster cooperation. We see an opportunity for the field of artificial intelligence to explicitly focus effort on this class of problems, which we term Cooperative AI. The objective of this research would be to study the many aspects of the problems of cooperation and to innovate in AI to contribute to solving these problems. Central goals include building machine agents with the capabilities needed for cooperation, building tools to foster cooperation in populations of (machine and/or human) agents, and otherwise conducting AI research for insight relevant to problems of cooperation. This research integrates ongoing work on multi-agent systems, game theory and social choice, human-machine interaction and alignment, natural-language processing, and the construction of social tools and platforms. However, Cooperative AI is not the union of these existing areas, but rather an independent bet about the productivity of specific kinds of conversations that involve these and other areas. We see opportunity to more explicitly focus on the problem of cooperation, to construct unified theory and vocabulary, and to build bridges with adjacent communities working on cooperation, including in the natural, social, and behavioural sciences.

  • 8 authors
·
Dec 14, 2020

Neural embedding of beliefs reveals the role of relative dissonance in human decision-making

Beliefs serve as the foundation for human cognition and decision-making. They guide individuals in deriving meaning from their lives, shaping their behaviors, and forming social connections. Therefore, a model that encapsulates beliefs and their interrelationships is crucial for quantitatively studying the influence of beliefs on our actions. Despite its importance, research on the interplay between human beliefs has often been limited to a small set of beliefs pertaining to specific issues, with a heavy reliance on surveys or experiments. Here, we propose a method for extracting nuanced relations between thousands of beliefs by leveraging large-scale user participation data from an online debate platform and mapping these beliefs to an embedding space using a fine-tuned large language model (LLM). This belief embedding space effectively encapsulates the interconnectedness of diverse beliefs as well as polarization across various social issues. We discover that the positions within this belief space predict new beliefs of individuals. Furthermore, we find that the relative distance between one's existing beliefs and new beliefs can serve as a quantitative estimate of cognitive dissonance, allowing us to predict new beliefs. Our study highlights how modern LLMs, when combined with collective online records of human beliefs, can offer insights into the fundamental principles that govern human belief formation and decision-making processes.

  • 5 authors
·
Aug 13, 2024

Predicting Users' Value Changes by the Friends' Influence from Social Media Usage

Basic human values represent a set of values such as security, independence, success, kindness, and pleasure, which we deem important to our lives. Each of us holds different values with different degrees of significance. Existing studies show that values of a person can be identified from their social network usage. However, the value priority of a person may change over time due to different factors such as life experiences, influence, social structure and technology. Existing studies do not conduct any analysis regarding the change of users' value from the social influence, i.e., group persuasion, form the social media usage. In our research, first, we predict users' value score by the influence of friends from their social media usage. We propose a Bounded Confidence Model (BCM) based value dynamics model from 275 different ego networks in Facebook that predicts how social influence may persuade a person to change their value over time. Then, to predict better, we use particle swarm optimization based hyperparameter tuning technique. We observe that these optimized hyperparameters produce accurate future value score. We also run our approach with different machine learning based methods and find support vector regression (SVR) outperforms other regressor models. By using SVR with the best hyperparameters of BCM model, we find the lowest Mean Squared Error (MSE) score 0.00347.

  • 5 authors
·
Sep 12, 2021

ETHOS: an Online Hate Speech Detection Dataset

Online hate speech is a recent problem in our society that is rising at a steady pace by leveraging the vulnerabilities of the corresponding regimes that characterise most social media platforms. This phenomenon is primarily fostered by offensive comments, either during user interaction or in the form of a posted multimedia context. Nowadays, giant corporations own platforms where millions of users log in every day, and protection from exposure to similar phenomena appears to be necessary in order to comply with the corresponding legislation and maintain a high level of service quality. A robust and reliable system for detecting and preventing the uploading of relevant content will have a significant impact on our digitally interconnected society. Several aspects of our daily lives are undeniably linked to our social profiles, making us vulnerable to abusive behaviours. As a result, the lack of accurate hate speech detection mechanisms would severely degrade the overall user experience, although its erroneous operation would pose many ethical concerns. In this paper, we present 'ETHOS', a textual dataset with two variants: binary and multi-label, based on YouTube and Reddit comments validated using the Figure-Eight crowdsourcing platform. Furthermore, we present the annotation protocol used to create this dataset: an active sampling procedure for balancing our data in relation to the various aspects defined. Our key assumption is that, even gaining a small amount of labelled data from such a time-consuming process, we can guarantee hate speech occurrences in the examined material.

  • 4 authors
·
Jun 11, 2020

Social media in the Global South: A Network Dataset of the Malian Twittersphere

With the expansion of mobile communications infrastructure, social media usage in the Global South is surging. Compared to the Global North, populations of the Global South have had less prior experience with social media from stationary computers and wired Internet. Many countries are experiencing violent conflicts that have a profound effect on their societies. As a result, social networks develop under different conditions than elsewhere, and our goal is to provide data for studying this phenomenon. In this dataset paper, we present a data collection of a national Twittersphere in a West African country of conflict. While not the largest social network in terms of users, Twitter is an important platform where people engage in public discussion. The focus is on Mali, a country beset by conflict since 2012 that has recently had a relatively precarious media ecology. The dataset consists of tweets and Twitter users in Mali and was collected in June 2022, when the Malian conflict became more violent internally both towards external and international actors. In a preliminary analysis, we assume that the conflictual context influences how people access social media and, therefore, the shape of the Twittersphere and its characteristics. The aim of this paper is to primarily invite researchers from various disciplines including complex networks and social sciences scholars to explore the data at hand further. We collected the dataset using a scraping strategy of the follower network and the identification of characteristics of a Malian Twitter user. The given snapshot of the Malian Twitter follower network contains around seven million accounts, of which 56,000 are clearly identifiable as Malian. In addition, we present the tweets. The dataset is available at: https://osf.io/mj2qt/

  • 10 authors
·
Oct 23, 2023

Data Justice Stories: A Repository of Case Studies

The idea of "data justice" is of recent academic vintage. It has arisen over the past decade in Anglo-European research institutions as an attempt to bring together a critique of the power dynamics that underlie accelerating trends of datafication with a normative commitment to the principles of social justice-a commitment to the achievement of a society that is equitable, fair, and capable of confronting the root causes of injustice.However, despite the seeming novelty of such a data justice pedigree, this joining up of the critique of the power imbalances that have shaped the digital and "big data" revolutions with a commitment to social equity and constructive societal transformation has a deeper historical, and more geographically diverse, provenance. As the stories of the data justice initiatives, activism, and advocacy contained in this volume well evidence, practices of data justice across the globe have, in fact, largely preceded the elaboration and crystallisation of the idea of data justice in contemporary academic discourse. In telling these data justice stories, we hope to provide the reader with two interdependent tools of data justice thinking: First, we aim to provide the reader with the critical leverage needed to discern those distortions and malformations of data justice that manifest in subtle and explicit forms of power, domination, and coercion. Second, we aim to provide the reader with access to the historically effective forms of normativity and ethical insight that have been marshalled by data justice activists and advocates as tools of societal transformation-so that these forms of normativity and insight can be drawn on, in turn, as constructive resources to spur future transformative data justice practices.

  • 10 authors
·
Apr 6, 2022

Decolonial AI: Decolonial Theory as Sociotechnical Foresight in Artificial Intelligence

This paper explores the important role of critical science, and in particular of post-colonial and decolonial theories, in understanding and shaping the ongoing advances in artificial intelligence. Artificial Intelligence (AI) is viewed as amongst the technological advances that will reshape modern societies and their relations. Whilst the design and deployment of systems that continually adapt holds the promise of far-reaching positive change, they simultaneously pose significant risks, especially to already vulnerable peoples. Values and power are central to this discussion. Decolonial theories use historical hindsight to explain patterns of power that shape our intellectual, political, economic, and social world. By embedding a decolonial critical approach within its technical practice, AI communities can develop foresight and tactics that can better align research and technology development with established ethical principles, centring vulnerable peoples who continue to bear the brunt of negative impacts of innovation and scientific progress. We highlight problematic applications that are instances of coloniality, and using a decolonial lens, submit three tactics that can form a decolonial field of artificial intelligence: creating a critical technical practice of AI, seeking reverse tutelage and reverse pedagogies, and the renewal of affective and political communities. The years ahead will usher in a wave of new scientific breakthroughs and technologies driven by AI research, making it incumbent upon AI communities to strengthen the social contract through ethical foresight and the multiplicity of intellectual perspectives available to us; ultimately supporting future technologies that enable greater well-being, with the goal of beneficence and justice for all.

  • 3 authors
·
Jul 8, 2020